Today I
have been reading about the importance of the stakeholders in a Project, and I know
this could be seen obvious. There are times when the project´s success is seen
as a change that they do not welcome.
How can you engage them in the project so they
do not affect its results?
I think you
should see things with their approach, try to identify why they are so
reluctant to changes, and figure out how you can change their point of view.
Showing them
that their engagement is beneficial for both parts will be the first step for
their support. Managing relationships and giving stakeholders attention
according to their influence and interest is highly important; it does not have
any sense bore people with information they do not need and they are not
interested in.
When should you involve stakeholders?
The
stakeholders are involved in all stages of the project.
Elements to Stakeholder Engagement
There are
two major elements to Stakeholder Engagement: Stakeholder Analysis and
Stakeholder Planning. Stakeholder
Analysis is the technique used to identify the key people who have to be won
over for the project. Stakeholder Planning is then used to build the support
that helps the project succeed.
The
benefits of using a stakeholder-based approach are that:
• You can use the opinions of the
most influential stakeholders to shape your projects at an early stage. Not
only does this make it more likely that they will support you, their input can
also improve the quality of your project.
• Gaining support from stakeholders
can help you to win more resources - this makes it more likely that your
projects will be successful.
• By communicating with stakeholders
early and often, you can ensure that they know what you are doing and fully
understand the benefits of your project - this means they can support you
actively when necessary.
• You can anticipate what people's
reaction to your project may be and build into your plan the actions that will
win support.
You can
classify your Stakeholders
Source:
http://www.mindtools.com/pages/a 1
Someone's
position on the grid shows you the actions you have to take with them:
- · High power, interested people: these are the people you must fully engage and make the greatest efforts to satisfy.
- · High power, less interested people: put enough work in with these people to keep them satisfied, but not so much that they become bored with your message.
- · Low power, interested people: keep these people adequately informed, and talk to them to ensure that no major issues are arising. These people can often be very helpful with the detail of your project.
- · Low power, less interested people: again, monitor these people, but do not bore them with excessive communication.
What to do when stakeholders do not want to be
included?
I think
that when you are working and some of your stakeholders are not interested in
the project and there is nothing you can do to change that (you have tried
every type of relationship and communication). You have to document that as a
risk that can accept your project and try to minimize these effects in the development
of your project.
BIBLIOGRAPHY
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